Monday, March 2, 2009

The Highest Form Of Persuasion Revealed

Writen by Kurt Mortensen

Influence is a key element in mastering the techniques of Magnetic Persuasion. Influence is the highest form of persuasion. With influence, people are spurred on to action because of your character, not your maneuvers. Persuasion is what you do or say, but influence is who you are.

How does one gain this type of influence? How do you gain a strong enough influence over people that they will act simply because an idea came from you? How about having a strong enough influence over people that they are still compelled to move forward even when you're not around?

Presence is the ability to empower and influence others into believing in you, trusting in you, and jumping on the bandwagon. You give them the energy they need to bring to pass the results you want. You help them see themselves in the future carrying out your vision. They become excited and energized by your passion and enthusiasm. They are magnetized and motivated by your charisma. They are lifted and inspired by your optimism and expectations. In essence, you're a source of empowerment, encouragement, inspiration, and permanency to them.

For some, charisma is a mysterious attribute. It's challenging to describe someone who exudes charisma because there's really no way to quantify the effect this kind of person seems to have on others. It seems that you either have charisma or you don't. Charisma is not leadership, assertiveness, or enthusiasm and it's not exactly personality either. It's its own unique characteristic. Charisma empowers others to like you, even if they don't know much about you and even when there hasn't been enough time to develop trust in you. If you have charisma, not only do people want to be around you, but, whether they realize it or not, they also want to be influenced by you. Charisma gives you power, allegiance, and devotion with your audience, without leaving them feeling powerless and it creates instant support. So, are you born with charisma or is it learned? The answer to both questions is yes! Some attributes are inherent; others can be acquired.

The word "charisma" comes from the Greek goddess Charis. Charis' character was one of total beauty and charity. Today, the word has to do with an individual's magnetism, intensity, vivaciousness, and so on. Gerry Spence's said it best: Charisma is energy from the heart zone. If the speaker has no feeling, there is nothing to transfer. Charisma occurs when the speaker's feelings are transferred in the purest form to another. Charisma is not a diluted feeling. It is not disguised. It is a raw feeling. Charisma is the passing of our pure energy, our pure passion to the other.

People who are charismatic often hold us in awe. Their energy prods us, motivates us, and inspires us. They fulfill our need to have heroes. We feel better for having met them, seen them, listened to them, and interacted with them. Why and how do they have this effect on us?

So, how would one go about developing charisma? Here are eight ways:

1. Develop self-confidence in yourself and your message. Don't appear nervous or out of balance. Be confident that you possess self-worth and know your message.

2. Have a lighter side. Find your sense of humor and happiness. Have fun and don't take life too seriously. Learn to laugh at yourself.

3. Have great presence and energy. Project a presence of the Five C's of Trust: character, competence, confidence, credibility, and congruence.

4. Have a definite opinion about your subject. Be knowledgeable and make sure that knowledge is based on a solid foundation. Develop a sense of the audience's emotion and conviction for your subject.

5. Look good. Make sure your clothing, hair, shoes, and jewelry match your message's tone. Dress the part.

6. Be able to inspire and uplift. Be sensitive to people and their needs. Develop rapport with your audience. Connect with them and become a great listener.

7. Be organized and easy to follow. Make your points connected and your structure clear.

8. Be dramatic, unique, and enticing. Be interesting to be around. Make sure the things you talk about are exciting. Tell spellbinding stories.

Conclusion

Learning how to persuade and influence will make the difference between hoping for a better income and having a better income. It is the missing puzzle piece that will crack the code to dramatically increase your income, improve your relationships, and help you get what you want, when you want, and win friends for life. Ask yourself how much money and income you have lost because of your inability to persuade and influence. Think about it. Sure you've seen some success, but think of the times you couldn't get it done. Has there ever been a time when you did not get your point across? Were you unable to convince someone to do something? Have you reached your full potential? Are you able to motivate yourself and others to achieve more and accomplish their goals? What about your relationships? Imagine being able to overcome objections before they happen, know what your prospect is thinking and feeling, feel more confident in your ability to persuade.

Go to http://www.prewealth.com/iq and take the free Persuasion IQ analysis to determine where you rank and what area of the sales cycle you need to improve in order to close every sale! Take your test now at http://www.prewealth.com/iq

Kurt Mortensen teaches over a hundred techniques to give you the ability to effectively work with every customer that walks in your door. Professional success, personal happiness, leadership potential, and income depend on the ability to persuade, influence, and motivate others. Kurt Mortensen's trademark is Magnetic Persuasion; rather than convincing others, he teaches that you should attract them, just like a magnet attracts metal filings. He teaches that sales have changed and the consumer has become exponentially more skeptical and cynical within the last five years. Most persuaders are using only 2 or 3 persuasion techniques when there are actually 120 available! Learning how to persuade and influence will make the difference between hoping for a better income and having a better income. Go to http://www.prewealth.com/iq and take the free Persuasion IQ analysis.

Sunday, March 1, 2009

Managing A Car Sales Lot

Writen by Lance Winslow

Many customers when they are out shopping for cars go to a car sales lot and walk up to the front. The first thing they see is about 10 guys nicely dressed standing there like vultures trying to sell them a car. At first glance they look rather lazy and waiting for easy prey. As a sales manager it is important to make sure that your sales force does not act like vultures. It is essential that you hire the right people and train them to work the lot in a zone defense pattern, rather than standing together and looking intimidating to the customers who walk up.

Running a car sales lot is not easy and it does take a lot of hard work to keep the salesman in line. If a salesman is to harassing to a customer they may simply leave and come back later or never returned and buy a car from a different sales lot. Unless you know for a fact that you are particular line of automobiles is so popular that it doesn't matter how your salespeople act you will lose lots of sales.

It behooves each and every one in the automotive industry to treat the customer with respect and not as prey. All too often we see car salesman at automotive dealerships simply standing around and waiting for someone to walk up for an easy sale. That is no way to sell cars. Please consider this in 2006.

Lance Winslow - Online Think Tank forum board. If you have innovative thoughts and unique perspectives, come think with Lance; www.WorldThinkTank.net/wttbbs/

Saturday, February 28, 2009

Retail Manager Productivity And Developing Your Team

Writen by Craig Cook

Retail Managers have a lot of information to process in the course of one day. They must decide what to act on now and what to save for later. Most of us are still expected to sell, be a leader and a team member at the same time. Depending on your management style and work ethic you may find yourself having more to do then time in a day. Letting go of some tasks may be a hard pill to swallow, but giving your team some of the control will free up some time for you to complete more important action items to achieve strategic goals, while developing a stronger team. As a manager your sole purpose for existing is to create sales. Therefore you should spend most of your time moving towards and creating that reality, not doing the same old thing every day.

Should it Be Done Now?

Priority (Now) vs. Goal Accomplishment (In between!) vs. Task (Later)

As all Retail Managers know, there is always something happening or changing at the last minute creating havoc in your life. New programs, promotions, meetings, conference calls, someone calling in sick and the list goes on as you know it. These are priority items which may need attention right away.

In between havoc and control are your goals. You are paid to create sales. "How" you do that are the actions you take every day relative to the respective goals. Managers must spend the most amount of time on these items as possible.

Tasks, your every day routine items. Tracking payroll, sales, statistics, maintaining organization and control of your environment and such. Preparing for meetings, conference calls and store visits from your boss all are routine tasks which should be done after priority and goal action items.

Who Should Be Doing This?

The first question you should ask yourself every time you do something is, "Should I be doing this?" Next, "Am I the right person for the job?" Then, "Is this moving me towards accomplishing my goals" and lastly, "Who would be better suited to do it and when?"

You may have to take some time to give clear instructions or training on the task at hand but consider it an investment of your time versus wasting your time when you do the task yourself. Next time this task must be completed you can point and shoot. Delegate it and move on!

The benefits are many. You have someone doing the task for you and they know more because of it. If you were to leave your store right now, would the ship sail forward or sink? Your ability to develop your team is a measurement of your leadership. You owe it to your self to do the things every day that accomplish your goals while developing your team.

Craig Cook is a Retail Manager and Administrator of http://www.retailmanager.org, a resource portal for Retail Managers.