It's a fact - the online world dies down in the summer time. Kids are out of school, families are on vacation, there's fairs to attend to, and many are just spending too much time outside to be online. For those that market mostly online, the summer months could be eating your profit. The good news is, it's easy to take your product to where your market is - offline.
While some of you may moan and groan about leaving the comfort of your home to make money, if you don't want to loose out on sales it's the only way. Also you will get a chance to meet some local people in your area, and getting out can be good for you!
So what is there to do offline in the summer time? PLENTY! There are hundreds of events going on right under your nose, just waiting for you to be a part of. State fair, county fairs, town celebrations, music events, craft fairs, expos - all renting tables and spaces for you to sell. The hard part of marketing the events has been done for you, all you have to do is show up!
Use the following 6 steps to make your offline event a success:
1. Locate the events
This isn't as hard as some make it out to be. There are many different ways to get in touch with those in charge of organizing events. Check with your local City Hall or Chamber of Commerse first.
2. Get Ready for the Event
Make a list of items you will need to take, plus take inventory of the products you have in stock. You'll need a good variety and some eye catching items to take with you
3. Set Up Your Table
Your table should be neat, but eye catching. Table clothes are a must! Don't forget to have a drawing box on the table as well, to catch leads.
4. Attend the Event
You will need to have someone at the table at all times. Don't leave - not even for a second - unless there is someone there to cover you.
5. Take Notes
Was there something you could have done differently? Take notes and do better next time!
6. Follow Up
As they always say, the money is in the follow up! Be sure to stay in touch with all those contacts you made at the event.
Avoid losing sales this summer and get involved offline!
More information and help on staying organized while attending local events can be found at: http://www.DirectSalesHelpers.com/offline-events.html
About the Authors: Kara Kelso & Anita DeFrank are two busy wahms, and the owners of Direct Sales Helpers. Learn how you can be successful in your company by visiting: http://www.DirectSalesHelpers.com