Certainly by now you have seen those new ultra-long SUV type shopping carts, where the kids sit in the plastic car in front and pretend to steer down the isles? They are excellent for Store Managers as it keeps kids from pulling items off the shelves. This causes unnecessary spillage, product loss and time to clean up the mess. Makes a lot of sense and the kids seem happy, stay out of the way and do not get run over by fast moving shoppers like you and I. Zooom!
One thing you may not have thought of is that retail merchandisers are now putting kids type products on the lower shelves. And companies selling things that kids like pay to be on those lower shelves instead of only at the normal eye level of kids sitting in shopping carts, which is closer to the eye level of adults. This means they are freeing up some of that high rent space and able to put more items lower, which they can charge for also, this is helping their shelf space programs that they sell to manufacturers of retail products.
Those who sell products may wish to be thinking here if you are selling to spoiled children who are now riding lower in the carts yelling; "mommy, I want, want!" In essence the children's department at the grocery stores is now split to two levels and the grocery stores are loving it in more ways than one. Think on this.